Twitter users have been in control of who they follow (and even who follows them, depending on privacy settings) since launching in 2006. Since 2010, users have been shown Promoted Tweets, Promoted Trends, and Promoted Accounts throughout their timelines, which are all forms of paid advertising on the social media platform. These promoted forms of media (whether it be Tweet, Trend, or Account) are only to be shown to the user if it is deemed highly interesting/relevant to the individual.
Twitter Announces Tailored Audiences
Users will now be served ads via Twitter’s “Tailored Audiences”. These audiences will give social media advertisers the ability to better target different groups with customized messaging. Audiences may be made up of preexisting customers, as well as potential new ones, and the advertiser is now able to serve the most relevant message to each audience.