We’ve all been there before.

You’re talking to your PPC strategist. They’re explaining why conversions on your site increased 10% this month. They just said a sentence. You’re pretty sure it was in English, but you wouldn’t necessarily bet your life on that fact.

Every profession has its own particular vocabulary. For marketers, acronyms are a necessary evil—if we had to take the time to say “Search Engine Optimization”, and not just “SEO”, we’d never have time to do any actual work!

But that introduces a “Lost in Translation” situation, especially when your industry uses the same acronym to different purposes. At Charles River Interactive, we take our role as valued consultants seriously. To that end, we prepared a quick quiz to help ensure we are always on the same page with our clients.

That’s right, it’s quiz time!

Click below to get started. And remember – knowing the vocabulary is only the first step. For some more context about the metrics that are important to you, reach out to us. Let’s have a conversation!

 

Question #1: API

Wrong!

Question #2: B2B

Wrong!

Question #3: B2C

Wrong!

Question #4: CAC

Wrong!

Question #5: BR

Wrong!

Question #6: CAN-SPAM

Wrong!

Question #7: CEO

Question #8: CFO

Question #9: CLTV

Question #10: CIO

Question #11: CMO

Question #12: CMS

Question #13: COS

Question #14: CPA

Question #15: CPC

Question #16: CPL

Question #17: CR

Question #18: CRM

Question #19: CRO

Question #20: CSA

Question #21: CSS

Question #22: CTA

Question #23: CTO

Question #24: CTR

Question #25: DM

Question #26: DNS

Question #27: EOD

Question #28: EOW

Question #29: GA

Question #30: HTML

Question #31: IP Address

Question #32: ISP

Question #33: KPI

Question #34: MoM

Question #35: MTD

Question #36: MRR

Question #37: NPS

Question #38: PM

Question #39: PPC

Question #40: PR

Question #41: PTO

Question #42: PV

Question #43: QoQ

Question #44: QR Code

Question #45: QTD

Question #46: ROI

Question #47: RSS

Question #48: RT

Question #49: SaaS

Question #50: SEO

Question #51: SLA

Question #52: SM

Question #53: SMB

Question #54: SMM

Question #55: SWOT

Question #56: UI

Question #57: URL

Question #58: UV

Question #59: UX

Question #60: WOM

Question #61: YoY

Question #62: YTD