The Real Super Bowl Champs: Snacks

The Real Super Bowl Champs: Snacks

Image source: k99.com

 

Super Bowl LII takes place this Sunday, February 4th at 6:30pm in Minnesota. Last year, more than 111 million viewers watched Super Bowl LI and the incredible comeback of the New England Patriots over the Atlanta Falcons. It can be expected that a similar number of viewers will tune in again this year as the Patriots battle the Eagles for what could be their 6th Super Bowl win.

Although actually watching the Super Bowl is the most important event this upcoming weekend, personally, I find that the food during the Super Bowl is just as important to the overall experience.

In my house, during football season, there’s always something “buffalo chicken” related, whether it be wings, tenders or a nice dip (my favorite). But, what about outside of my house? Which is most popular? To find my answer, I went to right to the source: Google. What is the most searched for buffalo chicken snack form during the week leading up to Sunday’s game? Looks like the Internet is with me because “buffalo chicken dip”, in red, has historically been the most popular of the “buffalo chicken” related snacks leading up to the Super Bowl:

buffalo-search-results

Blue Cheese or Ranch with your buffalo chicken?

Fortunately, or unfortunately, with “buffalo chicken…”, in my house, comes the debate ranch or blue cheese. I was hoping to finally put an end to this debate and prove the blue cheese was the favored pairing, by researching average monthly search numbers using Google Adwords. Unfortunately, my research proved me wrong.

Comparing the query “ranch recipes” to “blue cheese recipes”, ranch outnumbered blue cheese by an average of 700 monthly searches, according to Google Adwords. Even the trend for these searches proved me wrong! “Ranch recipes” are more popular during AFC and NFC Championships and Super Bowl weekend than “blue cheese recipes”.

ranchvsbluecheese

Based on that information, looks like I’ll be making a buffalo chicken dip with ranch instead of blue cheese mixed in.

buffalochickendip

Who wants to be healthy on Super Bowl Sunday?

Turns out, a lot of people do. As did many Americans, I set a goal to get healthier in 2018. Obviously, buffalo chicken dip with ranch dressing is definitely not the way to go about doing that. Lucky for me, I’m not the only one looking for either healthy or good Super Bowl snacks! Interestingly enough, looking at Google trends, the query “healthy super bowl snacks” has seen a 50% rise in search queries since last Super Bowl weekend. Looking at January and February 2017 average monthly searches for “healthy super bowl snacks”, the query had 1.2 million and 1.8 million searches, respectively.
Looking for inspiration to make some healthy super bowl snacks along with your buffalo chicken dip? The following websites are holding the top spots in search results:

Let’s not forget about those 3 million American’s who have celiac disease that need a gluten-free option to indulge in during the Super Bowl. Although queries surrounding “gluten-free super bowl snacks” range from 10 to 40 average monthly searches, according to Google Adwords, the following websites hold the top spots in search results for these treats:

Gluten-free or not, healthy snacks or buffalo chicken dip, I know I can’t wait until game time to watch Super Bowl LII and munch on some yummy treats, no matter what they are. Oh, ya, and Go Pats!

new-england-patriots

Revealing Valentine’s Day Search Trends

With the rise of social and mobile, the Internet is rapidly evolving into an integrated multi-dimensional platform facilitating many of our daily transactions and interactions. Never is this trend more evident than on a major holiday such as Valentine’s Day. Last year alone, according to National Retail Federation, American’s spent over $19B on Valentine’s Day. Valentine’s Day is now No. 2 behind Christmas as the year’s premier gift-giving holiday. Those who celebrate Valentine’s Day are marking the occasion by exchanging tokens of their affection with a widening circle of friends and family members including their children, parents, and pets.

Each year women anxiously await flowers, chocolates, jewelry and romantic dinner plans from their significant other to celebrate Valentine’s Day. But what they don’t know are the details and preparation that go on behind the scenes, to make Valentine’s Day a romantic, love-filled special day.

As a SEO Strategist at CRI, I’ve had the opportunity to watch Valentine’s trends for search queries being used to help make current or future Valentine’s Day preparations smooth and easy, making it an enjoyable day for not only the gift recipient, but the buyer as well!

As you scurry to buy your Valentine’s Day gifts, here are a few  Valentine’s Day queries that may save you some time and money.

Q: Flower prices skyrocket during this holiday; how can you save a few bucks and still produce an awe-striking bouquet?

A: Users were looking for the best deal to get their loved ones’ flowers.  Using the following Search Queries:

flower delivery coupon; flower delivery free shipping; flower delivery promo code

Q: Want to outdo your past Valentine’s Days and make this one extra special?

A: The simplest word can change your results. Users are using “best” to maximize their search results.

Q: You and your loved one have a sweet tooth? What sweet treats are being sent your way?

A: 1.5 M users were more interested in finding a way to get chocolates delivered to their Valentines than Cookies or Candies.

Q: It’s been said that the way to a man’s heart is through his stomach. What are searchers planning?

A: 4M users are looking to plan a romantic dinner with their special someone, whether it’s to cook themselves or a nice restaurant.

Not only is it a day for couples, but singles are also looking to pamper and celebrate the love they for themselves.

Q: Treating yourself to a special Valentine’s Day and looking for things to do? You’re not alone!

A: Don’t be discouraged to spend Valentine’s Day alone, there are 20.3M other users who are also looking to spend Valentine’s Day single and looking to pamper themselves.

 

So do whatever your heart desires this February 14th; buy roses on the cheap, dine out, indulge in some chocolate, or be a bit more unconventional and find a way to pamper yourself.

Interested in learning about additional industry trends?   Read more from our blog, View from the Charles:

Data Capture Tips for Digital Marketers

The Google Ad 4-Pack and Organic User Intent