With the rise of social and mobile, the Internet is rapidly evolving into an integrated multi-dimensional platform facilitating many of our daily transactions and interactions. Never is this trend more evident than on a major holiday such as Valentine’s Day. Last year alone, according to National Retail Federation, American’s spent over $19B on Valentine’s Day. Valentine’s Day is now No. 2 behind Christmas as the year’s premier gift-giving holiday. Those who celebrate Valentine’s Day are marking the occasion by exchanging tokens of their affection with a widening circle of friends and family members including their children, parents, and pets.
Each year women anxiously await flowers, chocolates, jewelry and romantic dinner plans from their significant other to celebrate Valentine’s Day. But what they don’t know are the details and preparation that go on behind the scenes, to make Valentine’s Day a romantic, love-filled special day.
As a SEO Strategist at CRI, I’ve had the opportunity to watch Valentine’s trends for search queries being used to help make current or future Valentine’s Day preparations smooth and easy, making it an enjoyable day for not only the gift recipient, but the buyer as well!
As you scurry to buy your Valentine’s Day gifts, here are a few Valentine’s Day queries that may save you some time and money.
Q: Flower prices skyrocket during this holiday; how can you save a few bucks and still produce an awe-striking bouquet?
A: Users were looking for the best deal to get their loved ones’ flowers. Using the following Search Queries:
flower delivery coupon; flower delivery free shipping; flower delivery promo code
Q: Want to outdo your past Valentine’s Days and make this one extra special?
A: The simplest word can change your results. Users are using “best” to maximize their search results.
Q: You and your loved one have a sweet tooth? What sweet treats are being sent your way?
A: 1.5 M users were more interested in finding a way to get chocolates delivered to their Valentines than Cookies or Candies.
Q: It’s been said that the way to a man’s heart is through his stomach. What are searchers planning?
A: 4M users are looking to plan a romantic dinner with their special someone, whether it’s to cook themselves or a nice restaurant.
Not only is it a day for couples, but singles are also looking to pamper and celebrate the love they for themselves.
Q: Treating yourself to a special Valentine’s Day and looking for things to do? You’re not alone!
A: Don’t be discouraged to spend Valentine’s Day alone, there are 20.3M other users who are also looking to spend Valentine’s Day single and looking to pamper themselves.
So do whatever your heart desires this February 14th; buy roses on the cheap, dine out, indulge in some chocolate, or be a bit more unconventional and find a way to pamper yourself.
Interested in learning about additional industry trends? Read more from our blog, View from the Charles: