You need visibility on the major search engines - Google, Yahoo! and MSN. How do you get there?
There are thousands or even millions of sites competing for the same visitors. You need to differentiate your site. "Adding META tags" or "submitting to search engines" is not enough - not even close. You need a comprehensive strategy that will cover everything from technical barriers to editorial considerations, all with your marketing goals as the driving force behind every action.
Search Engine Optimization - Our Definition
You probably have a general sense of what is meant by Search Engine Optimization - "SEO". You want your website to show up near the top of the listings. At the same time, the search engines want to return the best possible site to someone performing a search. The goal of good SEO is to create a site that meets the needs of both you and the search engines!
The Charles River SEO Process
If the search engines believe your site is the best, your potential customers probably will, too. There's not much point in attracting lots of traffic unless it's the right traffic. We see the relationship between a website and the search engines as a partnership, because both parties have the same goal in mind - providing good content to those who are looking for that particular content.
Do you know what your current and potential customers are searching for? We will learn all about who you want to reach before we even change one bit of content or coding on your website. Once we understand who you want to attract and what you want them to do once they reach your site, we are ready to start helping make your site into the best possible site for your target audience.
Our process is customized for each of our clients. Your site has special characteristics that must be addressed - we will never try to shoehorn your site with a "one size fits all" boilerplate approach. We will never do anything that could harm your site in the eyes of the search engines. We will relentlessly and constantly pursue the ultimate goal of high rankings for your targeted keywords.
A few of our special areas of expertise include:
- Ecommerce site and product feed optimization
- Online Publishing site and systems optimization
- Content management systems
The People of Charles River Interactive
We have years of experience in the areas that are critical to good SEO performance - technical know-how, marketing savvy and a keen editorial skill. Our in-depth understanding of the many search engine patents as well as our constant attention to the subtleties of the changing search engine landscape means that we know what to do no matter how complicated and thorny things get.
Charles River Interactive works with you to get your site to the top of search engine results for the things your target audience is searching for. Get in touch with us to find out more.