Harnessing the potential of what
we do to work for you

Integrated Web Services

Your website is often the first impression you make, whether to a potential customer, peer, or the world at large. Our Integrated Web Services Team will make sure those diverse audiences get the most accurate, compelling snapshot of who you are and what you do.

Implementation

From implementation of dynamic tag integration through Google Tag Manager or Google Analytics, our team will support your site’s overall SEO efforts and analytics integration. In addition, we can address any development resource concerns you might encounter, and provide you with the help you need to reach the goals you’ve set.

Testing

Testing is a critical part of optimizing any customer digital experience. Our team can show you how to interpret results from tools such as Optimizely to enhance conversion rates, or incorporate A/B testing to ensure your customer has the most effective, targeted experience possible. Employed consistently, testing can enrich the experience so users will achieve the outcome you want them to in the most efficient and effective way possible.

Design

While the design and creation of landing pages, microsites, and banner ads are an important step in reaching the customer, how those elements are developed is just as important. A content-worthy, well-designed site can only go so far in helping the client take that next step. The elements of design and creative need to be more than just “window dressing.” They need to be developed so they work seamlessly and integrate with the rest of your digital marketing plan—to achieve a positive impact with the most effective results. Our team will ensure you take the necessary steps to make a customer connection that is designed to fully leverage the user experience.

Integration

The market for videos is growing exponentially and has never been more important in your web mix. Our Integrated Web Services team will help you leverage full video optimizations such as titles, descriptions, annotations, and cards. We’ll also show you how to optimize videos for click-through rates and how to refine targeting based on results. The team can also assist with navigating the sometimes complicated and complex world of Wikipedia as well as help to develop specific mobile apps targeted to your customer base.

Technical

Technically speaking, our Integrated Web Services team has the industry experience and depth of knowledge to monitor and positively impact elements such as site speed and image optimization, as well as help with the integration of back-end systems like Salesforce and other CRMs. In addition, our team can assist with website hosting, domain acquisition needs, data storage, site maintenance, monitoring, and troubleshooting.

Analytics

In the end, we’ll work with you to manage and analyze the data so we can best leverage those results for optimum conversion rates. Our team can help to harness the potential of data analysis and make recommendations for improvements along the way. And, together, ensure we make the most informed decisions to move forward with a comprehensive, robust digital marketing plan.

Want to harness the power of Integrated Web Services? Call us today at 781-761-5000 or email us at info@charlesriverinteractive.com

Let’s talk

Charles River Interactive works with clients around the country to offer a full suite of digital marketing solutions. Let’s work together to harness the potential of digital marketing for your business.

Charles River Interactive
890 Winter Street
Suite 120
Waltham, MA 02451

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