The Paid Search Planner will assist the Director and paid search team in all aspects of paid search services, including but not limited to development, implementation, and management of PPC campaigns for new and existing clients. The ideal candidate will be comfortable directly interacting with a range of client contacts and professionals, including marketing managers, account managers and agency representatives. Our ideal candidate is a goal-oriented individual who is motivated to learn, provide best in class service for clients, and above all – has an entrepreneurial outlook. We are looking for a person who pushes boundaries, looks for ways to make things better and doesn’t settle for “this is the way it’s always been done”. If you thrive on a fast paced environment, challenges and problem solving, this is a perfect opportunity to join our growing team.

The Paid Search Planner will act as a key member of the SEM team for all initiatives and will:
• Conduct campaign evaluations and create strategic recommendations for a variety of clients
• Implement and optimize campaigns on an ongoing basis
• Work with clients to support and QA implementation of PPC strategies
• Work with bid management tools to manage and optimize large paid campaigns
• Compile data and create detailed campaign performance reports
• Regularly meet with clients by phone and in person to establish and maintain close working relationships
• Develop key phrase proposals for prospective clients

Desired qualifications include:
• Experience in creating, implementing and optimizing PPC strategies for a variety of clients
o Including knowledge and experience in advanced SEM, Google Display, Remarketing and RLSA
• Very knowledgeable on all major paid search programs: Google, Yahoo, Bing etc.
• Ability to develop effective campaign structures within Google AdWords and Bing Ads platforms
• Full proficiency with AdWords and Bing Editors
• Experience with third party bid management applications, keyword research services, and ad testing methodologies
• AdWords and Analytics certified
• Problem-solving skills; ability to adapt to new technologies
• Desire to research and test new opportunities within the growing search marketplace
• Able to multi-task and prioritize—must work well under pressure
• Working knowledge of integrated digital media campaign planning and execution
• Demonstrated grasp of leveraging KPIs to interpret results and make data-based decisions

Additional Expectations:
• Deepen product expertise in the Paid Media marketing and advertising industry
• Working with the team to investigate new BETA/emerging opportunities in the marketplace
• Working with automation and optimization tools to manage campaigns efficiently
• Ongoing communications with representatives at all PPC media networks
• Building strong relationships across Social, SEO, Analytics and Account Services teams
• Identifying new and innovative opportunities for amplification and targeted advertising

Requirements:
• Bachelor’s degree, preferably in Business or Communications
• 1-3 years of PPC media experience
• Knowledge and/or demonstrated interest in the PPC landscape
• Strong writing, editing, and proofing skills
• Excellent verbal and interpersonal skills
• Demonstrated ability to think strategically and implement flawlessly
• Proficiencies in the use of Microsoft Word, PowerPoint and Excel

We offer a competitive salary plus a full benefits package and a comfortable work environment.

If interested, please submit a cover letter and resume to hr@charlesriverinteractive.com.

Digital Strategist

CRI is looking for an experienced digital strategist to help grow our business and our clients’ business. You will lead the account strategy for multiple clients and be the lead strategic contact for our clients and internal teams. You will be responsible for client satisfaction and building and nurturing the client relationship.

You will provide clear and consistent communication and interpretation of CRI’s value as it applies to the clients’ marketing strategy. You will partner with internal teams and the day-to-day account manager to ensure client strategies are understood and built into CRI’s plans. You will focus on achieving measurable and trackable results for clients.

Responsibilities:
– Translate client business goals into effective, creative advertising strategies
– Provide a level of oversight and assistance to day-to-day account manager where possible on key deliverables
– Lead the internal team, partnering with day-to-day account manager when possible, to ensure client needs are met
– Ensure clients’ business goals are met
– Ensure CRI provides adequate and actionable insight for the client
– Create and own account strategy brief with client input, and communicate brief content to internal CRI or external teams where necessary
– Produce Quarterly Business Reviews and year-end recaps and strategic recommendations with extended team
– Lead the Account Strategy Reviews with the entire internal team
– Actively research and deliver key trends and strategic information to clients
– Identify areas of the account for CRI to add value
– Assist day-to-day account manager where applicable in managing client expectations and developing effective processes for the account
– Lead creation of key client deliverables including strategies and presentations
– Identify opportunities for creating successes and wins, highlight and promote them to client
– Depending on the client, attend and lead calls (except for those related to tactical discussions), take notes, share with the day-to-day account manager and internal teams
– Attend and lead all in-person client meetings
– Set prioritization and goals for the internal CRI client team and help them strive to achieve those goals
– Set 3, 6, 12, 24-month roadmap for client engagement
– Provide insight into the management of the account, partner with Operations to improve efficiency and productivity where possible
– Identify opportunities for internal collaboration and knowledge sharing across accounts
– Own the final quality control for all client-facing deliverables
– Ensure schedules and plans are in place and on target
– Confirm budgets where appropriate
– Contribute to planning sessions and process improvements
– Provide thought leadership on CRI blog, identify case studies, and drive innovation at CRI and with clients

Required Experience:
• 6+ years’ experience at a marketing or advertising agency
• Experience managing multiple clients and projects simultaneously
• Experience creating digital and marketing strategies
• Marketing Communications experience preferred.
• Experience creating, managing, and executing cross-channel marketing campaigns to drive business results

Required Skills:
• Extremely organized
• Analytically-driven and ability to use data for decision making
• Obsessive about caring for the client and meeting and exceeding their goals and expectations
• Excellent communicator, both written and verbal
• Fascination with learning and applying creative and critical thinking to challenges, naturally curious
• Thrive in a fast-paced and ever-changing environment

If interested, please submit a cover letter and resume to hr@charlesriverinteractive.com.

Digital Marketing Analyst

At Charles River Analytics we’re on the lookout for a Staff Analyst who will turn data into an insightful story. The ideal candidate is a detail-oriented, curious, and forward-thinking team player. You’ll work across teams (PPC, SEO, and Social) in a digital advertising agency environment where you’ll learn and master new skills in a fast-paced environment. At Charles River Interactive you decide how to grow your career and develop necessary skills with the encouragement and guidance from a growing team of quirky and dedicated individuals.

Areas of responsibility include:

• Work closely with your manager in development, implementation, and management of all aspects of analytics support for internal and external clients
• Manage “dashboard” reporting needs for contracted clients, with a focus on providing well thought-out “insights and analysis”
• Handle and prioritize Ad-Hoc data requests and trouble shooting from our internal team members
• Contribute ideas to improve internal teams’ process efficiencies, methodology, and presentation to increase performance and client satisfaction
• Take the initiative to grow your career through learning and building skills in Analytics and presentation applications and platforms

Desired qualifications:

• Problem-solving skills and the ability to adapt to new technologies
• Ability to multi-task and prioritize—must work well under pressure and with deadlines
• Entrepreneurial mindset with the ability to independently manage tasks and projects
• Desire to collaborate on new opportunities and challenges
• Comfortable in presentations with internal and external clients
• Strong analytical and modeling skills

Requirements:

• Bachelor’s degree in Marketing or CS a big plus
• Strong quantitative sills and ability to unravel and reveal actionable insights from seemingly unrelated data
• Experience in Excel and familiarity with Google Analytics and data visualization/analytics tools such as Tableau or SPSS
• Organized, efficient, and detail oriented
• Strong oral and written communication skills, including client-presentation skills
• Interest in learning analytics techniques and methodologies, Google Analytics, Google Tag Manager, SEO, conversation analytics, and able to evaluate and use new analytics platforms and applications.
• Extra points for experience in Digital Marketing analytics, database, and/or HTML.

If interested, please submit a cover letter and resume to hr@charlesriverinteractive.com.

SEO Strategist

We are seeking a strategic Search Engine Optimization Strategist to join our growing team. You must be extremely motivated to provide best-in-class service to our clients while helping expand our agency search expertise. You will be a key member in supporting SEO strategies for an array of client accounts. Ideal candidates will have 2-3 years of SEO experience in an agency or corporate setting, and thrive in a fast-paced, detail-oriented digital advertising agency environment.

The SEO Strategist will work closely with our experienced SEO team to help develop, implement, and manage SEO campaigns for new and existing clients. The ideal candidate will be comfortable interacting with client contacts ranging from the marketing manager to the IT director to the Webmaster. The SEO Strategist’s role will involve taking “ownership” of client campaigns, including client relationship, reporting, and recommendations to drive more traffic and conversions to their site.

Job responsibilities:

• Functioning as a key member of the SEO team for all SEO initiatives
• Conducting technical evaluations and creating SEO recommendations for a variety of client sites, both new and existing
• Working with clients and web development agency partners to create, implement, and QA ongoing SEO strategies
• Meeting with clients by phone and in person on a regular basis to establish and maintain close working relationships
• Managing client relationship as well as detailed project management to successfully execute search engine optimization initiatives
• Analyzing and interpreting campaign performance data and reports
• Uncovering, understanding, and achieving client goals and business objectives through campaign customization

Desired qualifications:

• Experience creating search engine optimization strategies for a variety of sites
• Two+ years of experience working as an SEO expert
• Understanding of search engine algorithms, including indexing, ranking criteria, and technical considerations
• Ability to evaluate a site for SEO and create detailed recommendations
• Technical web experience, such as knowledge of HTML, JavaScript, and CSS
• Knowledge of website design and development process
• Familiarity with web analytics, especially as it applies to SEO reporting
• Ability to effectively communicate with clients in a highly professional manner
• Ability to multi-task and prioritize—must work well under pressure

Requirements:

• Bachelor’s degree, preferably in Business or Communications
• 2 years of experience in working in an SEO-focused or support role
• Knowledge and/or demonstrated interest in the search marketing landscape
• Strong writing, editing, and proofing skills
• Excellent verbal and interpersonal skills
• Demonstrated ability to think strategically and implement flawlessly
• Proficiencies in the use of Microsoft Word, PowerPoint, and Excel
• Google Analytics certification (or working towards)
• Experience using SEO Tools such as Moz, Ahrefs, Screaming Frog, and SEM Rush preferred

If interested, please submit a cover letter and resume to hr@charlesriverinteractive.com.

The Senior Paid Search Planner will assist the Director and management team in all aspects of paid search services, including but not limited to development, implementation, and management of PPC campaigns for new and existing clients. Senior Planners are responsible for day-to-day involvement in all the campaigns (performance, budget pacing, etc.), as well as the mentoring of junior members of the team. The ideal candidate will be comfortable directly interacting with a range of client contacts and professionals, including marketing managers, account managers and agency representatives. They will be able to speak directly and intelligently to advanced SEM strategy and work with a holistic approach to digital marketing. Our ideal candidate is a goal-oriented individual who is motivated to learn, provide best in class service for clients, and above all – has an entrepreneurial outlook. We are looking for a person who pushes boundaries, looks for ways to make things better and doesn’t settle for “this is the way it’s always been done”. If you thrive on a fast paced environment, challenges and problem solving, this is a perfect opportunity to join our growing team.

The Senior Paid Search Planner will act as a key member of the SEM team for all initiatives and will:

• Conduct campaign evaluations and create strategic recommendations for a variety of clients
• Optimize campaigns on an ongoing basis
• Work with clients to support and QA implementation of PPC strategies
• Work with bid management tools to manage and optimize large paid campaigns
• Compile data and report on detailed campaign performance
• Regularly meet with clients by phone and in person to establish and maintain close working relationships
• Develop key phrase proposals for prospective clients
• Mentor and teach junior and mid-level members of the paid team
• Work with the director and management team to enhance PPC offerings and simplify processes

Desired qualifications include:
• Experience in creating, implementing and optimizing PPC strategies for a variety of clients
• Advanced knowledge and experience in SEM, Google Display, Remarketing and RLSA tactics
• Expert on all major paid search programs: Google, Yahoo, Bing etc.
• Ability to develop effective campaign structures within Google AdWords and Bing Ads platforms
• Full proficiency with AdWords and Bing Editors
• Experience with third party bid management applications, keyword research services, and ad testing methodologies
• AdWords and Analytics certified
• Problem-solving skills; ability to adapt to new technologies
• Desire to research and test new opportunities within the growing search marketplace
• Able to multi-task and prioritize—must work well under pressure
• Knowledge of integrated digital media campaign planning and execution
• Demonstrated grasp of leveraging KPIs to interpret results and make data-based decisions

Additional Expectations:
• Deepen product expertise in the Paid Media marketing and advertising industry
• Leading the team to investigate new BETA/emerging opportunities in the marketplace
• Working with automation and optimization tools to manage campaigns efficiently
• Ongoing communications with representatives at all PPC media networks
• Building strong relationships across Social, SEO, Analytics and Account Services teams
• Identifying new and innovative opportunities for amplification and targeted advertising

Requirements:
• Bachelor’s degree, preferably in Business or Communications
• 3-5 years of PPC media experience
• Advanced knowledge of the PPC landscape
• Strong writing, editing, and proofing skills
• Excellent verbal and interpersonal skills
• Ability to think strategically and implement flawlessly
• Proficiencies in the use of Microsoft Word, PowerPoint and Excel

We offer a competitive salary plus a full benefits package and a comfortable work environment.

If interested, please submit a cover letter and resume to hr@charlesriverinteractive.com.

With objectives that uncover your target audiences. With insightful, actionable analytics that drive integrated digital marketing solutions. And, with proven tactics, tools, and strategies that achieve measurable results.

We’ll create a comprehensive strategy that will help you harness the potential of digital marketing—built around a solid search engine marketing core—to achieve the business goals you want and need. By creating an integrated digital marketing plan that’s driven by data and delivers optimum results, we’ll become a trusted partner who feels like part of your in-house team.

Want to harness the power of digital marketing? Call us today at 781-761-5000 or email us at info@charlesriverinteractive.com