View from the Charles:
commentary on hot trends and key issues

What We Think

We don’t just harness the power of digital marketing. We help create it—and inform its direction at every turn. Our on-staff experts are one step ahead of the latest developments, and eager to share those insights with you. Follow our blog to get state-of-the-art commentary on key trends and critical issues that will help you harness the potential of digital marketing.

6 Easy Steps to PDF Optimization

Gone are the days of posting your PDF brochure that matches the content on your web page. Now, many of the PDF documents posted online contain rich, detailed information that serves as a supplement to the website content. And just as you would like users to find your...

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Revealing Valentine’s Day Search Trends

With the rise of social and mobile, the Internet is rapidly evolving into an integrated multi-dimensional platform facilitating many of our daily transactions and interactions. Never is this trend more evident than on a major holiday such as Valentine’s Day. Last year...

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The Google Ad 4-pack and Organic User Intent

As SEOs, we’re used to Google changing things up on us on the fly. Google’s most recent search algorithm update makes it clear that the way to the top of Page 1 is a total focus on your user and their intent. SEOs for years have cited industry-standard click-through...

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5 Tips for Working with Stakeholders

Stakeholders are a necessary component of nearly every content project. Without their unique perspectives, even the most talented writers and strategists would fall short of creating the best, most customized product possible. As a result, they are incredibly...

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Let’s talk

Charles River Interactive works with clients around the country to offer a full suite of digital marketing solutions. Let’s work together to harness the potential of digital marketing for your business.

Charles River Interactive
890 Winter Street
Suite 120
Waltham, MA 02451

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