View from the Charles:
commentary on hot trends and key issues
What We Think
We don’t just harness the power of digital marketing. We help create it—and inform its direction at every turn. Our on-staff experts are one step ahead of the latest developments, and eager to share those insights with you. Follow our blog to get state-of-the-art commentary on key trends and critical issues that will help you harness the potential of digital marketing.
Responsive Search Ads (RSAs)
How to RSA… Wait, What!? Over the past few months you may have heard some chatter about RSAs, also known as Responsive Search Ads. RSAs leverage Google’s machine learning algorithm, allowing marketers to easily test ad copy messaging. How Do RSAs make Ad Copy Testing...
read moreGoogle Marketing Innovations – The View from Charles River Interactive
Google Marketing Live is one of the biggest days on the marketing calendar. The event recently came and went and, as per usual, Google announced some huge advancements within their suite of marketing products and platforms. And while artificial intelligence might be...
read moreAcronym Quiz
We’ve all been there before. You’re talking to your PPC strategist. They’re explaining why conversions on your site increased 10% this month. They just said a sentence. You’re pretty sure it was in English, but you wouldn’t necessarily bet your life on that fact....
read moreThe Power of Integrating Supermetrics with Data Studio
By now most marketers have realized the reporting advantages of Google Data Studio. It offers advanced reporting visualization and an impressive level of customizability to show data in the best way for your visualization needs. Check out our previous blog to learn...
read moreHow to Succeed through Voice Search
“Alexa, order floor mats for my Honda Pilot.” “OK Google, find me a place for tacos right now.” “Hey Siri, when is World Immunization Week?” Voice search is more and more a part of our everyday lives. As the technology becomes more commonplace, and as developers...
read moreLet’s talk
Charles River Interactive works with clients around the country to offer a full suite of digital marketing solutions. Let’s work together to harness the potential of digital marketing for your business.
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