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Paid Search Planner

The Paid Search Planner will assist the Director and paid search team in all aspects of paid search services, including but not limited to development, implementation, and management of PPC campaigns for new and existing clients. The ideal candidate will be comfortable directly interacting with a range of client contacts and professionals, including marketing managers, account managers and agency representatives. Our ideal candidate is a goal-oriented individual who is motivated to learn, provide best in class service for clients, and above all – has an entrepreneurial outlook. We are looking for a person who pushes boundaries, looks for ways to make things better and doesn’t settle for “this is the way it’s always been done”. If you thrive on a fast paced environment, challenges and problem solving, this is a perfect opportunity to join our growing team.

The Paid Search Planner will act as a key member of the SEM team for all initiatives and will:
• Conduct campaign evaluations and create strategic recommendations for a variety of clients
• Implement and optimize campaigns on an ongoing basis
• Work with clients to support and QA implementation of PPC strategies
• Work with bid management tools to manage and optimize large paid campaigns
• Compile data and create detailed campaign performance reports
• Regularly meet with clients by phone and in person to establish and maintain close working relationships
• Develop key phrase proposals for prospective clients

Desired qualifications include:
• Experience in creating, implementing and optimizing PPC strategies for a variety of clients
o Including knowledge and experience in advanced SEM, Google Display, Remarketing and RLSA
• Very knowledgeable on all major paid search programs: Google, Yahoo, Bing etc.
• Ability to develop effective campaign structures within Google AdWords and Bing Ads platforms
• Full proficiency with AdWords and Bing Editors
• Experience with third party bid management applications, keyword research services, and ad testing methodologies
• AdWords and Analytics certified
• Problem-solving skills; ability to adapt to new technologies
• Desire to research and test new opportunities within the growing search marketplace
• Able to multi-task and prioritize—must work well under pressure
• Working knowledge of integrated digital media campaign planning and execution
• Demonstrated grasp of leveraging KPIs to interpret results and make data-based decisions

Additional Expectations:
• Deepen product expertise in the Paid Media marketing and advertising industry
• Working with the team to investigate new BETA/emerging opportunities in the marketplace
• Working with automation and optimization tools to manage campaigns efficiently
• Ongoing communications with representatives at all PPC media networks
• Building strong relationships across Social, SEO, Analytics and Account Services teams
• Identifying new and innovative opportunities for amplification and targeted advertising

Requirements:
• Bachelor’s degree, preferably in Business or Communications
• 1-3 years of PPC media experience
• Knowledge and/or demonstrated interest in the PPC landscape
• Strong writing, editing, and proofing skills
• Excellent verbal and interpersonal skills
• Demonstrated ability to think strategically and implement flawlessly
• Proficiencies in the use of Microsoft Word, PowerPoint and Excel

We offer a competitive salary plus a full benefits package and a comfortable work environment.

If interested, please submit a cover letter and resume to hr@charlesriverinteractive.com.

Let’s talk

Charles River Interactive works with clients around the country to offer a full suite of digital marketing solutions. Let’s work together to harness the potential of digital marketing for your business.

Charles River Interactive
890 Winter Street
Suite 120
Waltham, MA 02451

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