View from the Charles: commentary on hot trends and key issues

What We Think

We don’t just harness the power of digital marketing. We help create it—and inform its direction at every turn. Our on-staff experts are one step ahead of the latest developments, and eager to share those insights with you. Follow our blog to get state-of-the-art commentary on key trends and critical issues that will help you harness the potential of digital marketing.

Responsive Search Ads (RSAs)

How to RSA… Wait, What!? Over the past few months you may have heard some chatter about RSAs, also known as Responsive Search Ads. RSAs leverage Google’s machine learning algorithm, allowing marketers to easily test ad copy messaging. How Do RSAs make Ad Copy Testing...

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Acronym Quiz

We’ve all been there before. You’re talking to your PPC strategist. They’re explaining why conversions on your site increased 10% this month. They just said a sentence. You’re pretty sure it was in English, but you wouldn’t necessarily bet your life on that fact....

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How to Succeed through Voice Search

“Alexa, order floor mats for my Honda Pilot.” “OK Google, find me a place for tacos right now.” “Hey Siri, when is World Immunization Week?” Voice search is more and more a part of our everyday lives. As the technology becomes more commonplace, and as developers...

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Let’s talk

Charles River Interactive works with clients around the country to offer a full suite of digital marketing solutions. Let’s work together to harness the potential of digital marketing for your business.

Charles River Interactive
890 Winter Street
Suite 120
Waltham, MA 02451

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