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Senior Paid Search Planner

The Senior Paid Search Planner will assist the Director and management team in all aspects of paid search services, including but not limited to development, implementation, and management of PPC campaigns for new and existing clients. Senior Planners are responsible for day-to-day involvement in all the campaigns (performance, budget pacing, etc.), as well as the mentoring of junior members of the team. The ideal candidate will be comfortable directly interacting with a range of client contacts and professionals, including marketing managers, account managers and agency representatives. They will be able to speak directly and intelligently to advanced SEM strategy and work with a holistic approach to digital marketing. Our ideal candidate is a goal-oriented individual who is motivated to learn, provide best in class service for clients, and above all – has an entrepreneurial outlook. We are looking for a person who pushes boundaries, looks for ways to make things better and doesn’t settle for “this is the way it’s always been done”. If you thrive on a fast paced environment, challenges and problem solving, this is a perfect opportunity to join our growing team.

The Senior Paid Search Planner will act as a key member of the SEM team for all initiatives and will:

• Conduct campaign evaluations and create strategic recommendations for a variety of clients
• Optimize campaigns on an ongoing basis
• Work with clients to support and QA implementation of PPC strategies
• Work with bid management tools to manage and optimize large paid campaigns
• Compile data and report on detailed campaign performance
• Regularly meet with clients by phone and in person to establish and maintain close working relationships
• Develop key phrase proposals for prospective clients
• Mentor and teach junior and mid-level members of the paid team
• Work with the director and management team to enhance PPC offerings and simplify processes

Desired qualifications include:
• Experience in creating, implementing and optimizing PPC strategies for a variety of clients
• Advanced knowledge and experience in SEM, Google Display, Remarketing and RLSA tactics
• Expert on all major paid search programs: Google, Yahoo, Bing etc.
• Ability to develop effective campaign structures within Google AdWords and Bing Ads platforms
• Full proficiency with AdWords and Bing Editors
• Experience with third party bid management applications, keyword research services, and ad testing methodologies
• AdWords and Analytics certified
• Problem-solving skills; ability to adapt to new technologies
• Desire to research and test new opportunities within the growing search marketplace
• Able to multi-task and prioritize—must work well under pressure
• Knowledge of integrated digital media campaign planning and execution
• Demonstrated grasp of leveraging KPIs to interpret results and make data-based decisions

Additional Expectations:
• Deepen product expertise in the Paid Media marketing and advertising industry
• Leading the team to investigate new BETA/emerging opportunities in the marketplace
• Working with automation and optimization tools to manage campaigns efficiently
• Ongoing communications with representatives at all PPC media networks
• Building strong relationships across Social, SEO, Analytics and Account Services teams
• Identifying new and innovative opportunities for amplification and targeted advertising

• Bachelor’s degree, preferably in Business or Communications
• 3-5 years of PPC media experience
• Advanced knowledge of the PPC landscape
• Strong writing, editing, and proofing skills
• Excellent verbal and interpersonal skills
• Ability to think strategically and implement flawlessly
• Proficiencies in the use of Microsoft Word, PowerPoint and Excel

We offer a competitive salary plus a full benefits package and a comfortable work environment.

If interested, please submit a cover letter and resume to

Let’s talk

Charles River Interactive works with clients around the country to offer a full suite of digital marketing solutions. Let’s work together to harness the potential of digital marketing for your business.

Charles River Interactive
890 Winter Street
Suite 120
Waltham, MA 02451

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