What is Google Sampling and Why It Can be an Issue

Sampling in Google Analytics occurs when the program takes a subset of data from your website traffic and reports on trends available in that sample set. Website owners and marketers rely on this data to see how well their website is performing, and to analyze any changes that may have happened to the website.

How is Google Analytics Data Sampled?

When you look at a Standard Report, you will see unsampled data. Meaning, if you look at “All Traffic” during any given period of time, you will see the correct numbers as reported by Google. However, once you add a filter, custom report, or segment to this data (organic traffic, blog traffic, pages with more than 1,000 visits, etc.) your data becomes sampled. You will know your data is sampled when you see the yellow box in the upper right hand side by the date.


By default, this sample number is set by Google at 250,000 visits (not pageviews). However, Google does allow you to adjust this number up to 500,000. If you have a large amount of data, keep in mind this can really slow down the processing time.

Online Video Content – The Future of Marketing

The proliferation of online video content, combined with improvements in mobile technology  and user demand has created a huge opportunity for video marketing.  Since human beings are so visual and are used to receiving information from TV, movies, etc. it only makes sense that marketing via and alongside online video content is the next new frontier.  And, let’s face it, wouldn’t you rather watch a video on about an exciting new product vs. reading a user manual?


Organic Search and Video Marketing

As with any online marketing, there are best practices to ensure that your online video content is getting the most relevant eyeballs.  While video is a fantastic vehicle to encourage user engagement, it’s important to keep in mind that search engines can’t crawl the actual content of a web video. Certain optimizations must be made to have an effective video content strategy and drive organic searchers to videos. These organic search optimizations include proper tagging – both on YouTube and on your website, as well as dedicated landing pages for each video.