Since its launch in 2011, there has been reluctance among many marketers and non-marketers to embrace Google+ as a preferred social platform. Any mention of Google+ is usually met with an eye roll and the common (often-rhetorical) question: ‘Who even uses Google+?’ What has been lost on some, however, has become an advantage for others, considering the Google-owned social network functions hand-in-hand with local search and organic search display.
You can find local search influence in the Google Carousel, Google Maps, and on mobile devices – all three pull from Google+ and local search.
Google+ commands 300 million users and influences 43% of all Google searches with local query intent. Since the early years of Google’s social network, there have been several updates to increase ease of use. Previously known as Google Places, which became Google+ Local, the platform evolved last week to become Google My Business. The recent launch of Google My Business has changed the way we utilize Google products through the successful integration of social, search, and maps, all of which provide a better experience for customers worldwide (Google My Business is available in 236 countries and 65 languages).
Two of the most important updates in Google+ evolution are the improved user experience and cleaner dashboard operating system, as Local SEO experts have been bemoaning both for years. Google took notice and delivered a strong solution with Google My Business.