When I first started networking with other SEOs, I found out that there are quite a few different paths that lead people to this line of work. One reason for this is that there is very little by means of formalized, structured SEO education out there. Although it seems that in the past couple years, judging by all the wonderful Facebook ads I get, that some colleges have begun offering courses in digital strategy including SEO / PPC. However, within the SEO community, we have our hesitations about learning SEO in an academic environment.
Some of my colleagues at Charles River Interactive ventured into SEO consulting after tenures as webmasters, paid search planners, and various in-house marketing positions. We often talk about what types of experience, skills, and mindsets it takes to really succeed in this role. While the different types of experience leading up to someone becoming an SEO vary significantly, there are common traits that all great SEOs seem to have, regardless of where they came from.
So without further ado, here’s what we’ve come up with as the 4 universal “make-or-break” traits that you need to become a great SEO: