Google Universal Analytics is Ready for Search Marketers

On April 2nd, Google announced that the Universal Analytics product was moved out of Beta and ready for primetime.

Yes, like Deion Sanders but also completely different…

Is Universal Analytics really ready for “primetime”?

Here at CRI, previous to this announcement, we were hesitant to instruct clients to upgrade to the latest version of Google Analytics because it was missing a critical component for Search Marketers – Remarketing.

The move of Universal Analytics out of Beta was part of Google’s Phase 3 (of 4) for the rollout of Universal Analytics. This phase included Remarketing; (more…)

Charles River Interactive Expanding to Larger Space

Charles River Interactive Expanding to Larger Space

Charles River Interactive of Lexington Moves to Accommodate Rapid Growth

Lexington, MA, April 1, 2014

Mark Desrochers of Westford, MA, president and founder of Charles River Interactive, announces the move of Charles River Interactive corporate offices from Lexington, MA to double the quarters at 890 Winter St. in Waltham. Charles River Interactive will move operations to the new facility in Waltham, MA to accommodate an employee count that has doubled over the last 18 months. The new office increases individual work space to improve efficiency, provides multiple conference rooms to host a large regional customer-base, and allows for future employee growth.

Charles River Interactive is a digital marketing agency specializing in search marketing and web analytics. “Our customer-base has grown significantly over the last few years and we’ve enjoyed the ability to hire key internet marketing talent,” states Desrochers. “This new space is not only a step up in square footage for us, but it’s also a significant step up in quality of space including not only the work environment but also amenities for our employees. Internet marketing, including search engine optimization and pay per click are recognized as integral pieces of company’s marketing budgets and strategies,” says Desrochers, “we expect continued robust growth.”

About Charles River Interactive        

 Charles River Interactive helps clients meet their varied business goals through cutting-edge search engine marketing (SEM) and social media strategies. CRI is made up of industry-leading organic search, paid search and web analytics experts, as well as experienced project and account managers. CRI takes a highly consultative approach to developing holistic SEM strategies that are backed by data and designed to meet clearly identifiable business goals. Account teams work closely with clients to educate website stakeholders on the key components of search and we strive to integrate search marketing principles throughout each aspect of a client’s overall marketing strategy.