We came across this video yesterday of a Panda 4.0 discussion between Eric Enge and Mark Traphagen of Stone Temple Consulting with David Harry (SEO Dojo) and Bill Slawski (SEO by the Sea). It’s good stuff, check it out!
https://plus.google.com/u/0/events/c9ousfff9tqb1hmqj64hqgi55ro
Not only is there some good stuff on Panda 4.0 but also some good points on how Google updates the algorithm vs. actual penalties.
On April 2nd, Google announced that the Universal Analytics product was moved out of Beta and ready for primetime.
Yes, like Deion Sanders but also completely different…
Here at CRI, previous to this announcement, we were hesitant to instruct clients to upgrade to the latest version of Google Analytics because it was missing a critical component for Search Marketers – Remarketing.
The move of Universal Analytics out of Beta was part of Google’s Phase 3 (of 4) for the rollout of Universal Analytics. This phase included Remarketing; (more…)
The proliferation of online video content, combined with improvements in mobile technology and user demand has created a huge opportunity for video marketing. Since human beings are so visual and are used to receiving information from TV, movies, etc. it only makes sense that marketing via and alongside online video content is the next new frontier. And, let’s face it, wouldn’t you rather watch a video on about an exciting new product vs. reading a user manual?
Organic Search and Video Marketing
As with any online marketing, there are best practices to ensure that your online video content is getting the most relevant eyeballs. While video is a fantastic vehicle to encourage user engagement, it’s important to keep in mind that search engines can’t crawl the actual content of a web video. Certain optimizations must be made to have an effective video content strategy and drive organic searchers to videos. These organic search optimizations include proper tagging – both on YouTube and on your website, as well as dedicated landing pages for each video.
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By Sam Coren
When I first started networking with other SEOs, I found out that there are quite a few different paths that lead people to this line of work. One reason for this is that there is very little by means of formalized, structured SEO education out there. Although it seems that in the past couple years, judging by all the wonderful Facebook ads I get, that some colleges have begun offering courses in digital strategy including SEO / PPC. However, within the SEO community, we have our hesitations about learning SEO in an academic environment.
Some of my colleagues at Charles River Interactive ventured into SEO consulting after tenures as webmasters, paid search planners, and various in-house marketing positions. We often talk about what types of experience, skills, and mindsets it takes to really succeed in this role. While the different types of experience leading up to someone becoming an SEO vary significantly, there are common traits that all great SEOs seem to have, regardless of where they came from.
So without further ado, here’s what we’ve come up with as the 4 universal “make-or-break” traits that you need to become a great SEO:
By Lauren Rockwell
It’s not the end of the world, and it is certainly not the end of SEO. I admit that I was upset when this move to encrypted organic Google search happened. Since I find most of my content ideas from long-tail keyphrases with one visit each, I was annoyed that this ‘privacy’ solution would hinder my ability to extract content ideas from Google Analytics. Then, I got over it. I was able to move past this pretty quickly after going through the latest reporting cycle. In previous posts, CRI has highlighted that SEOs and webmasters still have several tools / methods to show SEO value by analyzing:
The removal of organic keyphrases may even make me a better Organic Search Strategist, because I am digging deeper to find the story beyond entrance keywords and visits. Check out these ways to find content ideas and show SEO value: