What is Google Alerts?
Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user’s search term(s). It’s a really powerful tool to keep track of trends, interesting topics, or anything really new that appears on the web.
What Triggers a Google Alert?
A google alert is triggered when something is indexed by Google on a given subject or topic. Here are a few ways that happens:
- New blog posts are published.
- Significant content changes are made on a website and are detected and re-indexed in Google.
- A notable outside website publishes a blog post, writes a review or mentions the topic in an article.
- Press Release issued.
How can Google Alerts Help Your Business?
- Find Out Who’s Talking About Your Company. One of the best uses for Google Alerts is to keep track of how often people are talking about your Company on the web and what they’re saying.
- Track your products. Set Google Alerts to gather information on your products to stay informed on how your product is perceive in the marketplace. See who is reading and sharing your information.
- Stay ahead of your competition. Set alerts for businesses that have similar offerings. It’s good to know what is happening in the industry so you can stay fresh and current.
- Timely Client Research. Track activity for your top ten or twenty existing clients. This can give you valuable insight into what they’re up to, and also provide you with reasons to contact them.
- Follow a Trending Story, or Get a Snapshot of Events On Your Own Time Google Alerts lets you take control of the news stream and get up to speed on a specific topic when you’re ready. Tweak the search terms for the issue you’re following, and change the “How Often” to once a day for a simple digest.
More information on how to set up Google Alerts can be found here: https://support.google.com/alerts
Hopefully you find these tips useful so you can begin to fully leverage this amazing resource as another tool in your company’s marketing toolbox.